Tag: sales incentive

  • Streamlining ESG Through Sustainable Procurement

    It’s no secret that ESG is quickly becoming a key component for companies everywhere. ESG performers are enjoying faster growth and higher valuations than other players in their sectors, by a margin of 10 to 20 percent in each case.  Having good ESG scores can demonstrate to investors and potential customers that your company is […]

  • Value Add Versus Sales Incentive: An Important Distinction

    In the world of sales, the concepts of “value add” and “sales incentive” are often tangled up and overlapping.  Both can lead to differentiation, but in very different forms and levels of impact.  Both are important to winning deals, especially when they are effectively combined into a single offering.   Products can and should have value-added […]