Tag: value add

  • Value Add Versus Sales Incentive: An Important Distinction

    In the world of sales, the concepts of “value add” and “sales incentive” are often tangled up and overlapping.  Both can lead to differentiation, but in very different forms and levels of impact.  Both are important to winning deals, especially when they are effectively combined into a single offering.   Products can and should have value-added […]

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