Social Value Economics
Transform social impact from a cost center
into an engine for revenue growth
As conventional wisdom views the economy through a lens of scarcity, positive social impacts have been historically limited. Sustainability, Foundation, and Corporate Social Responsibility (CSR) budgets are typically created at the bottom of the corporate “funnel,” from slim profits after business expenses and taxes have been deducted. As a result, social impact objectives have received insufficient funding and been delayed for decades.
Paul Polizzotto, Founder and CEO of Givewith, developed Social Value Economics to rethink these assumptions— establishing a new economic construct in the process. Based on his unique and first-of-its-kind model (represented by 15 issued patents), Givewith’s Saas solutions transform social impact from a cost center into a revenue generator. With our software, corporations can operationalize, productize, and automate their principles at scale while forging unprecedented funding pathways towards solving the world’s most pressing issues.
Social Value Economics leverages transactions—the most fundamental activity of commerce, the transfer of goods and services for value—into an engine for positive social change. This goal is accomplished without businesses spending additional money. In fact, Social Value Economics has the capacity to transform social impact into a revenue generator for both sellers and buyers in every transaction, for any market or industry.
Social Value Economics is an efficiency play
The Fortune 500 spends approximately 70-90 cents of every dollar of revenue on the cost of goods sold. That includes an estimated 10-30 cents of every dollar spent on Selling, General, and Administrative expenses (SG&A) alone.
The math is clear: Corporations spend roughly 10-30% of every revenue dollar trying to make a dollar. It’s impossible to pin down these figures precisely, because inefficiency and waste are endemic in traditional approaches to sales, sourcing, and procurement. Therefore, it’s also impossible to know the exact ROI and the most effective and profitable allocation of those 10-30 cents.
Social Value Economics elevates social impact funding to the “top” of the funnel. Instead of sifting through the limited resources at the bottom of funnels, where resources are scarce, Social Value Economics targets the ~$100 trillion at the top—in the business-to-consumer, business-to-business, and business-to-government transactions that are conducted globally every year.
Turning scarcity into abundance
Each day, more and more corporations are pivoting from traditional sales tools (advertising, marketing events, volume discounts, rebates, extended warranties, etc.) to apply social impact as a sales incentive. Givewith demonstrates that businesses utilizing social value to differentiate their offerings have quantifiably higher win rates, shorter sales cycles, and better client relationships and retention. Their existing client acquisition dollars work harder and better in the 21st century economy, producing an improved ROI from every already-budgeted dollar.
Givewith delivers social impact as a sales incentive, allowing our clients to embrace good corporate citizenship in their practices, while increasing their revenue and efficiency at the same time.
A better world is possible; let’s build it together.
Social Value Economics is backed
by Global Experts
Todd Cort & Cary Krosinsky
Yale Initiative on Sustainable Finance
“Givewith, and by extension the Social Value Economic construct, represents a potential breakthrough in creating business models that create social and environmental benefit by integrating social and environmental impact as a component of transactions.”
Associate Professor of Strategy and Entrepreneurship for London Business School
“The Social Value Economics construct is one of the most innovative ideas I have come across in the social impact space, and indeed, one with the potential to achieve meaningful social impact at scale.”
David C. Bohnett Professor of Social Entrepreneurship & Founding Director of the USC Marshall Brittingham Social Enterprise Lab
“The Cort/Krosinky paper described a new model of gaining a sustainable and scalable financing source for addressing the wicked problems of our times. Social Value Economics argues against the existing model of scarcity, where society and business are in a zero-sum game. Scarcity leads to a belief that society and the environment only benefit at a direct cost to business and wealth. Using Givewith as the originator of this new theory, Social Value Economics inserts society into every business transaction with a win-win for everyone involved.”
Professor of Entrepreneurship and Director of the Fred Kiesner Center for Entrepreneurship at Loyola Marymount University
“There’s a multi-trillion-dollar funding gap to achieve all 17 UN Sustainable Development Goals by 2030. From poverty and inequality, to climate change and world hunger, our social and environmental challenges pose an existential risk to everyone, and businesses are certainly not immune. That’s the beauty of Social Value Economics — it’s designed with the needs of our communities, the planet, and businesses all in mind. Paul Polizzotto has unlocked a remarkable opportunity at a time when the world desperately needs it.”
Professor (Education) in Strategy and Sustainability & Deputy Director (MBA and International) at University College London (UCL) School of Management
“In a time when we need to take urgent action to achieve a better and more sustainable future, it is of paramount importance to rethink the role of business and explore new models of corporate sustainability. The Givewith platform, based on the Social Value Economic construct, is a great example of an innovative and sustainable business model that can offer businesses the opportunity of making a real impact with every single business transaction, with a material alignment of CSR initiatives to business strategies.”